Audience Contact Analysis Assignment Example | Topics and Well Written Essays - 500 words

Audience Contact Analysis - Assignment Example The messages that are sent by the organization to its existing and potential customers are called contact points they are also defined as any tools used to distribute the marketing message (Hammond 195). The Toyota Company has been in operation since 1937 and has grown from a simple company into a multibillion Company worth 397.05 billion yen (as of May 2014). Marketing excellence has been the backbone of their success. Their major contact point is their website that gives all the company details as well as shows their wide range of products. The website is user-friendly and provides their customers with a wide range of information (Hammond 195). The website operates an online help desk to ensure that any new customers can have all their questions answered. The website helps retain the existing customers due to the high-quality amenity it offers to them. The company spends over 14 billion dollars every year on advertisements. Unlike other companies, their marketing department has the highest number of employees as compared to the other departments. They advertise themselves on television often and also use billboards in strategic points all over the world. They have a distinct company logo which they show in all their adverts, and it acts as a mark of class to their products. Their brand has gained popularity in the market due to their high-quality products and hence their name markets itself. The Toyota Company runs a Toyota exhibition twice a year whereby they showcase all their products. In such exhibitions, the company interacts with its existing customers, and this helps build a healthy relationship between them. The exhibition also brings potential customers since they are not discriminative on who attends the exhibition and do not charge any fee. Apart from exhibitions, another contact point is their warehouses that are often in open space. Customers are allowed to visit the warehouses and view the vehicles. The layout of the

The World is Being Globalized Essay Example | Topics and Well Written Essays - 750 words - 1

The World is Being Globalized - Essay Example d with liberalization of trade among different states as well as culture exchange given that various countries have immensely benefited from other cultures as a result of globalization. As such, I believe that the world is not being Americanized but it is being globalized given that different countries are presented with the opportunity to contribute towards the global development. Thus, according to Anthony Giddens, â€Å"The level of world trade today is much higher than it ever was before, and involves a much wider range of goods and services (16).† It can be seen that the Americans have come to realize the existence of different cultures in the world than the people from other countries passively adopting American cultural values. Therefore, Americanization is nothing but an overstated expression used by other people to show how America has influenced the political processes in other countries through revolutions which should not be confused with globalization. Some countries have not adopted America’s world views with regards to their political processes. However, the influence of American culture on the other nations as a result of globalization forces cannot be ignored. Richard Pells, in his article entitled â€Å"Does the world still care about American culture† posits to the effect that â€Å"the most striking about attitudes toward the United States in other countries is not the anti-Americanism they reflect or the disdain for former President George W. Bush, or the opposition to American foreign policies.† Of notable concern is the fact that globalization does not entail Americanization of the globe since the culture of this country is not readily adopted by different countries. People from different parts of the globe are increasingly indifferent to Americas culture given that they have not been directly influenced or manipulated by it. Whilst the power of America cannot be disputed, it however does not control the political processes of all the

Responsibilities of a Career Counsellor

Responsibilities of a Career Counsellor The key purposes of career counseling assessment. Career counseling is an interpersonal process where by the counselors will assist and explore the information on clients self-esteem, backgrounds, interests, abilities and other personal characteristics career development. The career counselor is sometimes sees as a guide, teacher or as a coach. In the beginning stage the career counselor needs to explore the client problem because clients have different needs and life cycle career change. If the assessment intervention process is incomplete or inaccurate the whole counseling assessment can be negatively affected. If the clients problem are delineated in a very smooth and efficient way the client problem can be initiated earlier. The career counseling is to help the clients whose career life style has changed and either their career is in danger or not satisfying anymore causing more problems in their workplace or stuck and do not know what to do next. The career counseling also caters for those who are re-entering the workforce afte r being away for awhile and also for the clients who are looking for their first satisfying career after school graduation. The career counselors will decide whether these particular clients need to use the assessment tools to gauge and help the client to realize the change for their work career development potential. This will help the clients to discover their strengths and to determine their own choices for better personal character change and to develop their traits, values, skills and their life cycle for their career development. During the assessment the career counselor will assess the client whether the client is speaking truthfully about their facts because any untruthful facts will only delay client choices of success in their career development. The career counselors can also help to determine if the client is acquiring the necessary skills or knowledge required to move on to the next step in their career developing. The clients then use this information as templates to understand themselves better. The clients can mold their goals perspectives and make a concrete career plans for their meanin gful journey for their lively future ahead. The duties and responsibilities of a career counselors. The career counselors responsibilities is help and identify the path that the clients would likely to be interested in and grow. All career counselor are trained as required by law of the respective country in order for career counselor to be competency in their skills and also in their education before the counselors can introduce any forms of assessment to the client. The career counselors must also complied with the country’s counselors regulation acts and they must also abide the ACA code of ethics. The career counselor must have the ability to recognize the clients traits, value, skills and the limitation of the client during assessment. The career counselors must be honest, accurate when dealing with clients assessment.The career counselors must be able to make clients understand what career path is suitable and satisfying thoroughtout client own career exploration at various stages of clients life cycle. The recognizing and appreciating clients autonomy is an important privilege that career counselors should extend to all clients. The career counselor also have their discipline not to condone or engage any in discrimination or sexual harrassment against the client. The career counselors must take the responsibility to show fairness, equality to the clients regardless of their age, race, culture, religion, gender ,ethnic group and any disability to the client personalities. The career counselor should provide path of freedom that allows the client to explore choices within the social, political and economic context when the client arrive to career making. The career counselor will also make a honest remarks to client assessment regarding the necessary education, talents, needs and training which may be require in shaping client’s career choice pathway, personality type and direction for the future. The career counselors are also constantly remainded about the code of ethics when indulging in media presentation and also the duties of the coun selor to report any information to law when the client can cause severe harm to family, public or environment. The career counselor must also be able to update client to understand the current job market search and also about the information of rising cost in today’s global economic which is threatening the global market work force for more talented, suitable candidates for the job. This information will always motivate and also provide awareness to the client in exploring new avenue should the needs arises in the client searching for new career scope in the future. The ethical responsibilities . During the counseling intervention with the clients,the career counselors will strongly exercise the ethical issues of the clients at all time thoroughtout the session.The career counselors must obey all ethical guidelines of all organization stated in the country or elsewhere .The career counselors will take precaution to value the dignity of the client with respect,and maintain the confidentiality of the client’s uniqueness, potential and privacy.The career counselors must respect the rights of the client to know the results of the assessment,interpretations of the conclusion and the counselors recommendation.If the counselors find that clients is underaged below the requirement age by the law to receive any form of the test result of the assessment,the counselors have the authority to revealed to the parents,or the clients guardian or to the authority concern for the client well being.The safety considerations for the clients situation are primary expression of ethical expe ctations and standards.The career counselors only use the test and assessment service in which they are trained and competent.The counselors will only use the language that the client can understand most.If not an authorizes interpreter will be povided to the client during the assessment and this is to prevent any unethical issues. Every client has the right to be treated with the equal rights from diverse populations regardless of their ethnic, racial status, age, sexual, gender, family type, religious, spiritual, appearance and economic status. The career counselor are aware not to use any tools for assessment if they are not trained for and these can cause unethical issues and un professionalism to the client. The career counselor should be aware of the impact of discrimination and at all times the confidential information should not be shared among colleagues without the written consent from the client or by proper legal organization approval. The career counselors should always have the interest in client growth and career development. The counselor should create a concrete path in a manner that enhance the creation of a healthy relationship between the client and the career counselors. However when there is a need the career counselors can disclose the client confidential information to the authority when there is a threathening issues of child abuse or any other harmful disease that can harm the society. The responsibility prior to assessment. The career counselors are learned and qualified individuals who are equipped with the theoretical training as well as valuable sources of experience in career management to help people with their career development. The career counselors role is to help clients regardless of what ethnic groups,status,gender.religion and finacially.The career counselor is a person who will make the clients to understand and deal all kinds of career issues, social, behavioral and personal issues. The counselor main concern prior to assessment is that the counselor must set a assessment goals and objectives.The career counselor seeks to familiarize the clients with a foundation for using assessment procedures in counseling.The counselor must also understand his limitatation on using the tools for assessment for any unethical and to prevent any unprofessionalism as a counselor. These assessment procedures include interviews, observations, referenced tests, and follow up assessment. The counselor will create an understanding role of assessment in the overall counseling process. The counselor must ensure the client will have the ability to identify assessment processes and procedures for specific career development.Th e counselor will assess client on their cognitive issues, career and personality interest.The career counselor will take careful and honest steps to ensure that the skills use are accurate and ethically interpreting assessment information to clients. Upon completion of this session, the clients negative ions will be change or transform into positive ions so that the client can enjoy the full potential and satisfying future that have been holding them way back. Responsibility during the assessment. This initial stage of assessment is an important step to take before the intervention begin. During the counseling the career counselor will make tentative appraisal of the client personality background and also by establishing a warmth relationship with the client in order to build the trust,show empathy,unconditional positive regards and congruance.The career counselor needs to resist from taking the expert position on what is best for the client that is not limiting to career choice decision, without first attempting to understand the world in which the client lives.The career counselor may explore client interest by asking about the clients hobby,client leisure time and this can be a very useful indicator of information. The career counselor will gather most of the valuable information about client’s background that may be causing obstacles to the client career development, such as family problem, health issues workplace politices, interest, values, life style personality, education limitation and the global economic demanding for more productive individual. During the session the career counselor may want to introduce the use of tools to the client in order to identified clients differences and to assess client career development process.From the result of the tools assessment, the career counselor will be able to identify what those perceptions are for the client and will train the clients on how to minimize the negative thoughts and how to overcome those problems.With this information the career counselor can identify the root cause of why the client having problem foe career development.The counselor set up steps that the client need to take to get moving in the positive direction. The career counselors know what it takes to be successful and how to match client with careers they can be good at and passionate about.The career counselor may project out by creating a plan with client that includes specific clients negative thoughts that have been i nterefering his or her ability, strength,clients maturity to think rationally and make a potential career decision. Responsibility after assessment After the assessment the career counselor will evaluate with the client to see with the client have receive the positive change or message regarding the career direction and the change the client need to take in order to be successful. This will make the client realize that this are the positive steps that the client must take very concretely if they wanted this change to happen so that the client can enjoy a satisfying career ahead of them in their life journey.The client must understand the career counselor primary duties is to help individual to examine their traits,values,skills, interests, lifestyles, and their abilities to find and enter the profession that best suits them. This evaluation is not only for client but also for the counselor to reestablished the relationship of concern, trust to provide support for the client interest. This understanding is the key in assisting client to make their own concrete conclusions to move forward. The career counselor may introduce to the client the use of diary and to record all the incidence that happen to slow down the client advancement in their career path. Before ending the session with the client, the career counselor may want the client to talk back and discuss all the information and advice given during the assessment.These talk back assessment will give the client some sort of homework for the client to ponder about. The client will also be notify that all ethical issues or results that have been discuss regarding client background during the assessment will be totally respected and be confidential from been disclosed to other staff or others to discuss about. These will make the client to have a honest impression on career counselor concern and support for the client to concentrate on building a new career deveploment for a better life journey.

Does the movie THE PASSION bring about anti semitism Essay -- essays r

The Passion of the Christ, by Mel Gibson has taken America by storm. In the US alone, it made $83,848,082 its first weekend. As of April 25, 2004 it has grossed worldwide over $364 billion. Not bad for a movie with a budget of $30 million.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The movie is subject to a lot of criticism. People are worried about many things. Are the images depicted correct? Is it too gory? What will people’s reaction be? Will any demographic of people get hurt from the movie? A Catholic teacher from California was fired for offering students extra credit to see the Passion. (It is a rated â€Å"R† movie) There are many other problems too. Does The Passion bring about acts of anti-semitism? This will be the purpose of this paper.   Ã‚  Ã‚  Ã‚  Ã‚  To answer this question, I conducted a simple experiment with different variable. The first variable is age. The second is location. I interviewed sixteen people, (eight women and eight men) and asked them the same questions. Four males and females are from the Binghamton area, and four males and females are from the Long Island area.   Ã‚  Ã‚  Ã‚  Ã‚  I grouped the ages from 18-25, 25-35, 35-55, and 55 and on. I asked each person their faith/religion. I originally asked more than 16 people, but people who refused to answer the question or people of no faith were thrown out. I conducted the experiments at Loews Town Square 9, located at 2425 Vestal Parkway, Binghamton, and Loews Roosevelt Raceway, located at 1025 Corporate Drive in Westbury, Long Island.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  I asked each person six question. The results follow: Sex:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Male Age Group:  Ã‚  Ã‚  Ã‚  Ã‚   18-25  Ã‚  Ã‚  Ã‚  Ã‚   Location:  Ã‚  Ã‚  Ã‚  Ã‚   Binghamton  Ã‚  Ã‚  Ã‚  Ã‚   Religion/Faith: Christian  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Extra Pertinent Information: Very religious. Attends services regularly. Thoughts before movie: Excited to see a religious movie. Would you consider yourself an aggressive or easily agitated person? â€Å"Not really. Pretty laid back.† Do you consider yourself a religious person? Yes. Definitely. Do you think the movie will make people angry at th... ...s of the experiment are clear. One hundred percent of people showed aggression towards the Jews, after all but two claimed to not have an aggressive personality. Just look at message boards posted throughout the internet, or just talk to people. The aggression is there. And unfortunately, Mel Gibson’s movie is causing hostile acts.   Ã‚  Ã‚  Ã‚  Ã‚  I did not see the movie until the experiment was complete, in order to keep this experiment unbiased. I think that the anti-semitism in the movie was extraordinarily clear. I actually think it is totally contrary to the Catholic doctrine. Another thing is the history of the Gibson family. Mel’s father, Hutton, is an open anti-semite, holocaust denier, and accuses the current pope of being Jewish. When a person grows up in a household learning that, it stays with the person. I can prove this with another experiment. Kids who grow up getting physically abused, are usually abusive parents themselves.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, the movie does cause anti-semitism and anti-semitic acts. The evidence is clear from the experiment. Hopefully, the world can get through this without any incidents.

El Dorado

El Dorado: The Legend and the Myth Your Name Here School Name Professor John Doe Whether it is just a place of legend that once existed and has disappeared into history or a myth fabricated by European explorers looking for riches, El Dorado has always been a source of mystery to historians and explorers from around the globe. In the search for their â€Å"El Dorado†, the European explorers of the fifteenth and sixteenth centuries would stop at nothing to obtain the untold wealth and notoriety that would come with a successful expedition. Along with the wealth that few found, European explorers were able to successfully rape, pillage and destroy an entire continents native population’s way of live in just a few decades. El Dorado, whether is actually exists, or not, has contributed to mans madness in the search for wealth, conquest and paradise in the new world. El Dorado is defined as being a place of legend, a place thought to be found somewhere within the South American continent. It is a place that is believed to be rich in gold and precious stones (Webster’s New World Dictionary, 1988). The term â€Å"El dorado† was originally derived from the Spanish â€Å"el dorado† which means â€Å"golden one. † Many legends surround this story and the origin of El Dorado. â€Å"The Gilded Man† (Bandelier, 1893) – el hombre dorado – which through the generations has been shortened to the current version of El Dorado, is the story of a South American Indian tribe that once lived and flourished in what is now the mountainous table lands of Bogota. Legend has it that this was the name of the chief of the Musica (Wikipedia, 2011) tribe in South America. The story states that the members of this chief’s tribe, during tribal ceremonies, would sprinkle his body with gold dust, which, after the ceremony, would be removed by the king diving into Lake Guatavita. In the years prior to the arrival of the Spanish explorers the Guatativa Indians had been defeated and subjugated in tribal warfare by a neighboring tribe around 1490-1500, and the new chief of this region had put an end to the ceremony of El Dorado. With the arrival of the Spaniards to this region of South America around 1525, the gilded man had already become a myth to the local native tribes. In the Cibao mountains of South America, in the year 1501, while panning for gold in a small stream, a native woman found a single gold nugget that was described as being as large as a â€Å"loaf of bread† or the size of a â€Å"suckling pig† (Bacci, 2007). The weight of this nugget was estimated at 16 kilograms or 35. 2 pounds. In today’s market, with today’s price of gold at $1,475. 00 per ounce, the weight of this single nugget would be worth approximately $662,000. 00. This nugget was so valuable in proving the mass of wealth available in the new world that it was placed on display for the colonists and guarded until it could be shown to the king and queen of Spain. While the native girl that originally found this great nugget was probably given nothing for her find, the two Spaniards in charge of the local expedition were rewarded with devotional objects, dishes and urns that were taken, or stolen, from temples and palaces from throughout the country. The total amount of this reward was measured to the â€Å"height that a man stands with his hand outstretched† (Bacci, 2007). In July of 1529, the new Governor of Venezuela, a German, Ambrosius Dalfinger became the first European to follow-up on and actually search for the origin of â€Å"the gilded man. † Dalfinger and approximately 300 men set forth on a campaign of conquest in search of two items – gold and slaves. His exploits of devastation and plunder would become an object of revulsion to even the Spaniards of his day. In 1530, in the Ambrosia valley, the local natives handed Dalfinger his second defeat in battle. With his forces severely depleted, he finally retreated back to Coro, Venezuela. With all of the effort that Dalfinger put forth to bring death and destruction to the tribal areas in his search for riches and conquest, he only found 70,000 pesos (approx. 6,000 dollars) worth of riches, of which 30,000 along with its escort, never made it out of the forests (Bandelier, 1893). In the 1530s, during the later days of the Dalfinger expedition, another Spaniard, Diego Ordaz and his crew also experienced failure (Winsor, 1886). However, Ordaz and his expeditionary crew did not fail for its inability to find riches; it failed because of internal strife that resulted in a mutiny. During this mutiny one of Ordaz’s lieutenants, Martinez, was also expelled from the expedition for misconduct. After his return to Porto Rico eight months later, he told a tale of becoming lost and wandering in the forest until being captured by natives that blind folded him and escorted him for a considerable distance to a great city called Manoa. He described the city, and taking a day and a night to traverse to reach the palace where he became the guest of the emperor Inga. Lieutenant Martinez according to the author was the first to apply the name El Dorado to the city of Manoa. This story though later proved to be fictional, is the one that would 60 years later be shown to Sir Walter Raleigh, on a manuscript, by the Governor of Trinidad. One of the more famous and historically documented stories about the search for El Dorado is the expedition undertaken by the Spanish explorers Francisco Orellana and Gonzalo Pizarro in 1541. Their expedition, while it did include the search for wealth, also had the task of searching for land suitable colonization by European immigrants. The immigrants faced many hardships, almost from the beginning. The party endured torrential rain, cold, earthquakes and even a volcano. This expedition was another of many launched by European explorers in search of gold and riches that was doomed to fail. What Pizarro did find was another item that was highly sought after by few explorers: cinnamon, a spice derived from the bark of a tree. By the time of this discovery Pizzaro’s company, which started out with 500 Spaniards, 100 mounted on horses, and close to 4,000 natives, had been reduced to a small portion of their original size. Many of the original party had died from disease, starvation, drowning and violent conflicts with many of the native tribes that they had encountered. The majority of the natives they had originally started with, because of the brutality of the masters, had quietly slipped away while in the jungles or during the night while the Spaniards slept. They were close to starvation, and the expedition’s horses, dogs and other domesticated animals they had started out with had already been eaten. The remaining expedition members were reduced to eating whatever they could find in the surrounding forest; this diet consisted of roots, leaves, grasses, frog, toads, snakes lizards and whatever scarce wildlife they could find. Pizarro decided it was time to cut his losses and return to the native kingdom of Quito. He then challenged his men to build a â€Å"brigantine,† a small two masted ship, to be used to navigate the many rivers and waterways for the return trip home. The task of this ship building was something his party was ill equipped for. For iron they had to use the shoes of their dead horses, to seal the crevices between the planks they used glue derived from the local trees and for rope material they used the clothing of the native helpers and their own shirts. After journeying for 16 months, Zarate, a historian on the expedition, wrote â€Å"The whole party from general to private, was almost entirely naked, as, from almost continual rain storms which they had been exposed and the other hardships of the journey, their clothes were all rotten and torn to rags, and they were reduced to covering themselves with the skins of beasts. Their swords were all without scabbards and almost destroyed with rust. † (Zahm, 1917). According to Bacci, (2007) the conquest of the new world and the speed in which it was explored and settled was a surprise to the entire world, to include the conquistadors. The exploration of the continent, subjugation of the local populace and the beginning of colonization by tens of thousands of Europeans took around 50 years to complete. Author M. B. Synge (2007) wrote of Sir Walter Raleigh, who was the next European explorer of any note and his attempt to try and locate El Dorado. Raleigh, an Englishman, had recently failed in an attempt to establish a colony on the North American continent, in what is now Virginia. With Raleigh looking to get back into the good graces of his queen, his thoughts were of gold and fame, he had heard the rumors of the Golden city of Manoa, what the Spanish referred to as El Dorado, a mythical city of golden temples filled with furniture and adornments of gold. In 1595, he left England with five ships bound for South America. Upon reaching the mouth of the Orinoco River, in what is now Guiana, he discovered that he could not effectively navigate the river with his deep-hulled ocean going ships. His only option was to hire a local guide, Ferdinand, and set out with one hundred of his men, rowing against the current in small boats. During this expedition, Raleigh described the way the natives along the river lived, (they were cannibals), the abundance of fruits on the Guiana shores and the terrible strain that he and his crew were under both physically and mentally as they strove to succeed in their quest. After weeks of battling scorching heat and unrelenting river currents, Raleigh decided it was time to turn back. He never did find the city of Manoa but instead returned to England, to his Queen, telling tales of a country unspoiled, yet to be torn apart by others in search of gold and yet to be conquered by the Christian faith. The Queen was not impressed. The tales of his expedition and further conquest into South America were received coldly by the Queen. In 1617, twenty-two years after his first attempt, Raleigh was again granted permission by the Queen to attempt a second expedition into Guiana. Over the centuries, the term El Dorado has come to represent many things: A legend of a lost city and the mythology of a place that probably never existed. But to the people of today, it has come to represent two things: A place where wealth can be rapidly obtained and a fool’s errand, out of reach and unobtainable. In 1848, Edgar Allan Poe wrote his poem El Dorado (Poe, 1849). He writes of a gallant knight’s quest to find El Dorado. I found the last two stanzas to be the most meaningful. And, as his strength Failed him at length, He met a pilgrim shadow — â€Å"Shadow,† said he, â€Å"Where can it be — This land of El Dorado? † â€Å"Over the Mountains Of the Moon, Down the Valley of the Shadow, Ride, boldly rides,† The shade replied — â€Å"If you seek for El Dorado. â€Å" As the knight lie dying, he see’s a spirit, probably a hallucination, that tells him El Dorado, will be over the next mountain and down into the next valley. It will always be over the mountain and into the next valley. It is a mythical place that is unobtainable; you will never find El Dorado. Heart of Darkness (Conrad, 1893), is another fictional tale of another group of explorers searching for riches in a land that has yet to be conquered. This time the story does not take place in South America, but in Africa. In his novel, Conrad tells a story of an ill-fated expedition into the unexplored territories of the African continent. It is basically the same tale of the trials and trouble that faced explorers three centuries earlier in South America. They went into unknown lands seeking riches and fame only to be faced with their own reality and deaths. The author tells a story of men that are bored with the ordinary life and seek adventure where they have no business being. He talks about the riches found and lost, along with other illegitimate profits that men can gain at the cost of another’s way of life. Marlow, one of the characters in Conrad’s story, says something that I believe to be a statement that shows the state of mind of the explorers and people of this era. Marlow said â€Å"The conquest of the earth, which mostly means the taking it away from those who have a different complexion or slightly flatter noses than ourselves; it is not a pretty thing when you look into it to much†. This story continues to show that the European and North American explorers of the 19th century have changed very little from their predecessors of the 15th thru the 18th centuries. They continue to go, usually where they do not belong, at great cost of life and property, and usually very little profit. Although these explorers have opened many doors for civilization, they have also, in their greed, destroyed another’s way of life during their search for glory. The Oak Island Treasure News, BlogSpot on the internet operated by Keith Ranville (2010) has another spin on the legend of El Dorado. Ranville who is thought of as a modern day treasure hunter and researcher from Vancouver, British Columbia, has many credits for deciphering ancient symbols and artifacts that has led him to several historical finds. What I found most interesting about Ranville was his own theory of what really happened to El Dorado. Ranville's theory about the lost city of gold, is that the native populations of the Incan Empire believed that they had, in their greed, been cursed by their gods and that the European explorers had been sent to destroy anyone that possessed gold of the gods. In their fear, the natives, directed by their holy men or shamans, stripped their cities of gold and returned it to the rivers and mines were it had been found. My belief is that El Dorado, whether it ever actually existed, or not, it has open many doors for modern civilization to exist. With out the explorers of the past 500 years, we would never have reached the levels of modernization that we currently have. While much good has come from all of this exploration, much unnecessary death and destruction of many people and their way of life were just brushed aside and destroyed. Many of the great tribes of both the North and South American continents have been lost forever. Those that still exist are just remnants of their ancestors, living on mostly government mandated lands and their ancient way of life forever gone. I feel that mankind has lost much more han it has gained in his search for wealth, conquest and paradise in the new world – as in his search for El Dorado. Bacci, L. B. (2007). El Dorado in the marshes. Massachusetts: Polity Press. Bandelier, A. F. (1893). The gilded man. New York: D. Appleton and Company. Conrad, J. (1893). Heart of darkness. New York: Columbia University Press. Poe, E. A. (1849). El Dorado: Poetry and tales. New York: Literary Classics of the United States. Ranville, K. (March 11, 2010). Oak Island treasure News. Retrieved March 26, 2011 from http://oakislandtreasurenewsarchives. logspot. com/2010/03/inca-treasure-thesis Synge, M. B. (2007). Explorers in South America, A book of discovery. North Carolina: Yesterday’s Classics. Webster’s new world dictionary. (3rd ed. ). (1988). New York: Simon and Schuster. W. Winsor, J. (1886). Narrative and critical history of America: Spanish explorations in America. Boston and New York: Houghton, Mifflin and Company. Wikipedia. ( November 2011). Retrieved March 27, 2011, from http://en. wikipedia. org/wiki/El_Dorado Zahm, J. A. (1917). The quest for el Dorado. New York: D. Appleton and Company.

Nonverbal Communication and Service Users

Be able to meet the communication and language needs, wishes and preferences of individuals 1. Find out an individual’s communication and language needs, wishes and preferences. 2. Demonstrate communication methods that meet an individual’s communication needs, wishes and preferences. 3. Show how and when to seek advice about communication. It is always important to find out about each individual’s particular communication and language needs, wishes and preferences.Effective communication happens when the right method is used to send a message, so it can be received and understood. Health and social care practitioners need to know about a range of communication methods. They should also be skilled at identifying the communication and language needs, wishes and preferences of the people with whom they work and interact. Health and social care settings are used by people from a diverse range of backgrounds who will want to communicate in different ways.Finding out about each individual’s language needs, wishes and preferences is an important part of my role. I can do this by: †¢asking people whether they or their relatives have particular language or communication needs †¢reading reports and notes about service users that provide information on speech and language issues, learning difficulties, disabilities (e. g. hearing or visual impairment) or physical conditions (e. g. troke, cleft palate) that may affect their ability to communicate †¢being aware that an individual’s culture, ethnicity and nationality may affect their language preferences and needs †¢observing the people who use my setting to see how they use their communication and language skills †¢asking my supervisor/mentor, senior staff and specialist professionals such as speech and language therapists, occupational therapists and social workers for information, advice and support about how best to communicate with adults who have special comm unication needs.Hearing impaired people Make sure that my face can be seen clearly,face the light and the person I am speaking to at all times, speak clearly and slowly – repeat and rephrase if necessary, minimise background noise,use my eyes, facial expressions and gestures to communicate, where appropriate, do not be tempted to shout into a person’s ear or hearing aid. Visually impaired people Speak in the same way as I would to a sighted person – not louder or more slowly! say who I am in my greeting as my voice won’t necessarily be recognised even if I have met the person before, always introduce other people who are with me and explain what is going on if a visually impaired adult joins me in a group, let the visually impaired person know when I am about to do something that is likely to affect communication (such as leave the room or move away), end conversations clearly and let the person know that I amleaving – do not just walk away, ask th e person if they need any particular help – to sit down or to move about, for example – but do not assume that this is always necessary or wanted.Health and social care practitioners use two main types of communication as part of their work roles. These are verbal and non-verbal communication. Verbal communication is based on the use of words. Health and social care practitioners need effective verbal skills to: ? obtain information from colleagues, service users and others who use the setting ? respond to questions ?contribute to team meetings ?give feedback and report observations about service users ? provide support to service users, relatives and colleagues ? eal with problems and complaints ?write notes and reports Non-verbal communication occurs when a person uses their body, behaviour and appearance to communicate with others. For example, an individual’s body language may tell a health or social care practitioner that they are uncomfortable or need to g o to the toilet even when they say they’re okay. Non-verbal communicationWhat does it involve? Examples Eye contactLooking another person directly in the eyesShort or broken eye contact can express nervousness, shyness or mistrust.Long unbroken eye contact can express interest, attraction or hostility. Touch Physically touching or holding a personHolding someone’s hand Placing a hand on a person’s arm or shoulder to reassure them Physical gesturesDeliberate movements of the hands to express meaningThumbs-up gesture to show agreement or pleasure Shaking a fist to show anger or aggression Body language Facial expressionMovements of the face that express a person’s feelingsSmiling FrowningProximityThe physical closeness between people during interactionsBeing very close may be reassuring and may be seen as accepting the person. It might also make the person feel uncomfortable and threatened. People need less personal space (increased proximity) when they hav e a close, trusting relationship. To be an effective communicator in my work setting, I need to be able to use methods of communication that meet each individual’s needs, wishes and preferences. My goal is always to ensure that the messages I send can be received and understood.Perhaps I will be aware that I am struggling to communicate effectively with somebody. In situations like these, I should seek advice and obtain support. I can do this by: ?talking to my supervisor, mentor or line manager about the difficulty – ask for their advice about how to deal with the problem ? talking to communication or language support specialists (teachers, psychologists or speech and language therapists) who work at or spend time in my work setting.